Have Yourself a Merry Mobile Presence

As the countdown to the holidays continues, shoppers are beginning to flock to the stores for their gift purchases. With almost 8 billion mobile devices around the world – yes, more than the current population of the world – you know a lot of these purchases will be done online. Mobile Shopping Trends This holiday season, online […]


Card-Not-Present Fraud: a Scourge of E-Commerce

It was a revolution when we stopped having to sign carbon paper credit card slips. Then came the fateful day we no longer had to call the credit card company for authorization. As convenient as credit card transactions have become, cardholders are understandably anxious about the possibility of fraudulent transactions being made on their accounts. […]


Are You Really Ready for the Holidays?

The holiday season is once again upon us. Consumers are already marking important dates like Black Friday and Cyber Monday in their calendars to grab the best deals for Christmas and Hanukkah well before they arrive. You have to start planning early to get the biggest possible boost from customers, but what are you doing […]


7 Web-Based Wireframe Tools that Anybody Can Use

If you sell online, you’ve probably seen wireframes—blueprint-like diagrams that outline the relative size and placement of each element on a web page. Every designer uses them and some won’t put pointer to pixel until you’ve signed off on one. The good news is, you don’t have to be a designer to create a wireframe. […]


How to test your way to a kick-ass landing page

I’m going to stick my neck out and bet that you have a pretty good landing page. Actually, I’m not sticking it out too much. If your landing page is converting and making money, your landing page is better than most. If you’re happy being better than most, read no further. But what if there […]


How to optimize every screen in the conversion process

It takes more than a landing page to land a sale. The order page, the payment info page… every step in the user experience can win and cost you customers. Your main goal is always to reduce exit rates and move visitors down the funnel. At the same time, you don’t want to lose upsell […]


Processing: Why it Costs So Much to Get Your Money

It seems like magic. The customer visits your site, shops, hits Submit and you get paid. But, in fact, a lot happens behind the scenes. The better you understand this, the better you’ll be able to choose a payment service provider (processor). Getting through the Gateway After the customer hits submit, the information on the […]


9 Terms You Absolutely Must Understand to Accept Online Payments.

The business of credit card payments is a bit like a teenage girl on the telephone. It has a language all its own. And words don’t always mean what common sense might suggest they mean. Say, for instance, you’re looking for payment processor for online payments. You may not realize that processing is just one […]


Top 15 Ways to Keep Your Top Affiliates Happy and Selling

Like it or not, you probably need your affiliates more than they need you. Affiliates have lots of programs to choose from. And while you may have a lot of affiliates, chances are 80% of your revenue comes from the top 20% of performers. Here’s our Top 15 List of ways to stay top-of-mind with […]


5 Simple, Proven Ways to Prevent Chargebacks

Guilty until proven innocent. That’s the view banks take when a customer disputes an online or mobile charge. The bank issues a refund. The credit card networks issue fines and penalties. And now it’s up to you to prove that the transaction was valid. Unfortunately, you can’t stop customers from complaining to their banks instead […]